Tuesday Trippin’ January 24

The Training

Training was good, as good as weather let it be. The weather had whiplash level change with the recent very cold front, and now the daffodils are blooming. It feels a little like spring is here early. There was intermittent heavy rain and mud on Big Creek trail, but we got in plenty of riding and plenty of mud on the bikes. Right now we’re commuting to the trail more often for shorter rides. It approaches the time commitment we’ll have later with longer rides and fewer commutes, especially with road construction slowing the drive. That feel sluggish on a productivity level.

The weather was a reminder of the effect of high relative humidity on southern winters. Most people think of high humidity combined with heat when they think of the south because it can cause heat stroke, but the humidity can also make you feel the cold temperature more in the winter.

When temperatures drop below freezing, the humidity will be low because the air can’t hold much water. When the temps are low, but not below freezing, humidity is a bigger factor. One day this week Russ rode in shorts and I rode in knickers fairly comfortably in the high 40s, but were really feeling the cold in the mid 50s with full length warmer clothing two days later. If there’s low lying fog, or you’re trying to get a ride in before the rain, high relative humidity is no surprise, but some days it can be almost that high with few visible signs. Relative Humidity is always good to add to the all season list of things to consider in your weather check when planning rides.

The Project

Russ did some work on the video, but mostly worked on the logo. Prioritizing our tasks is a balancing act between training, learning or remembering software skills, the importance of completion and managing short term non-project needs. None of this start up stuff is outside our capacity to do well, it’s just not as fast as we’d like it to be.

I pulled out old files and photos of the logo concept I began with and Russ started working with it. The original idea was to make something referring to the pair of trails in our top level of the project. Elements that referred to Chief Ladiga, one trail’s namesake, and the Silver Comet, the other Trail’s namesake were challenging to combine. It needed to be simple, scalable, appropriate, original and all those other things that make a good logo.

Trying to bring in a highly recognizable reference to the less well known trail named for a chief there are few images of and whose most well known act was to sign over the last Creek lands in the state was a challenge. Just when we had something we were working out, it occurred to me we were building a logo based on a project level we might not make. At the lower levels, we won’t be focused on these trails exclusively. If we stayed with the logo we were working on, but only made a lower level of the project, it could look off target at best, and misleading at worst.

Russ was completely on board with the about face. We shifted logo design toward the reason KarenGoes.com was chosen to replace UnlockingAtlanta.com several years ago, it’s something that can change directions when I do without requiring a new url.

Our finished logo will soon be the upper left corner of the website start page, but getting it there is requiring Russ to learn a little coding. It’s good for now and translates well for later. It’s clean, simple, and it will be scalable when we gets it vectorized. The graphics reflect interest in cycling, geography and mapping while remaining versatile and generic enough for direction, gear and chain elements to become abstract rather than literal. It also contains the url.

We’re Working on a Sale

My remaining time this week was put toward the big Etsy Stock clearance/ car repair/ new tooth for Karen/ anti-hoarding/ computer replacement/ new tooth for Russ (why does tension have to show up in the jaw?)/ kickstarter advertising budget/ repair the burst pipe/ empty the storage unit and get rid of that bill/ unemployment/ de cluttering/ take back my basement and my sanity sale.

I’ve actually been working on this sale for weeks, (and will be every week until I’m done) separating the things to sell now from home, putting them in boxes that are easy to take up and out for the sale, organizing what’s left. My previous work in Estate Sales helps, mostly in pricing confidence.

Best case is probably that we get rid of a lot of stuff and fund maybe one small need on that list of recent challenges. We have some big ticket items we’re willing, happy even, to part with, but some are only going at market price. In truth, hoping that this will finance more than the smallest single of those needs is more ambitious than funding the kickstarter itself. The greater Atlanta area is a tough market for selling these things because there’e so much competition from wealthy people downsizing and moving.

I have a friend who had a yard sale to raise money for a charity bike ride. She rented a trailer and took item donations to an alternate location because vintage and preowned sales don’t bring much locally. She cleared $1000, a nice donation, but she also worked pretty hard for it over a few weekends. She earns more IRL.

I don’t have an alternate location, so I’ll frame my sale as best I can to attract people who want vintage for 25% of what they would pay if they bought something I listed on Etsy. What many shoppers want here though (and a lot of other places) is to buy something “worth” $300 for a quarter so they can post it online and brag. I get it. I needed to buy these things that eventually sold on Etsy low enough to pay overhead and Etsy fees with a little something left over at the end or I was paying for the experience. Still, there’s nothing I’ll be selling that cost me only a quarter.

Until next time, have a glorious day, and we’ll see you on the trail.

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